I still hear this a lot today when the practice of “designed per page” is just not a practical solution anymore. If someone wants to charge you “per page” to design a website it’s an indisputable fact that he is clearly not functioning with a current mindset or the resources to do the best job for you. With the web platforms at our disposal today I start a project by developing the overall appearance of your website and what you want to accomplish with it before any thought is given to pages. Even after the appearance and functionality is worked out I don’t really think in terms of pages. In the early days of web design all we had to work with was HTML (Hyper Text Markup Language). HTML is a fairly easy to learn programming language but pretty limited in what you could do with it. Later developments brought about the use of databases to store content (pages) and more and more power and functionality was built into the process of creating. It took a while to wrap my mind around the fact that with modern web software, “web pages” had just disappeared into the bowels of some database residing on a server on the other side of the country and could never again be dealt with in the same cumbersome manner as before. That being said it really does take a lot of work out of the process and makes it much easier for non programmers to manage their website. So basically the term page is now used interchangeably with the word post which means either one is content that’s entered into a word processor and saved into the database. When the website needs to display a page it issues a call to the database and the page needed is generated on the fly. The database also pulls any logos or pictures that need to appear on the page so any single page could be generated from several tables in a database plus a few graphics from a media library. Thank goodness all this database business isn’t something you ever have to really think about but it’s kinda important for a web designer to have a glimmer of an understanding of how it all works.
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